Channel Letters

Channel letters are a type of dimensional letter that provide an impactful part of a visual communication solution for any business, organisation or outlet. Custom made channel letters are designed and installed by SIGNWAVE and will help you accomplish your visual communication challenges.

How are they constructed?

Channel letters are graphic pieces that are three-dimensional and can often have types of illumination within or can be backlit. Channel letters can include numbers, characters, letter and more to create an overall branded statement. The individual letter components can be constructed of various materials including acrylic and aluminium sheeting in many colours, sizes and fonts due to their flexible nature. They can also be face illuminated or reverse illuminated, sometimes non illuminated. Here are a few examples:

1. Face Illuminated Channel Letters

These common types of channel letters are build to ensure that light comes through an acrylic piece in the letters that is translucent. They can easily attract attention as they are large and simple to read at any time of day. They enhance a building and make your business or brand stand out.

2. Reverse Illuminated Channel Letters

These types of channel letters have several names that also include halo channel letters or backlit channel letters. Similar to the name, the lighting effect makes them look as if they are floating off of the wall. Installers use spacers to create a halo type glow around each of the letters - an application that enhances the professionalism of the sign. They are often constructed from aluminium, stainless steel or other metals.

3. Combination-Lit or Front/Back Lit Channel Letters

These types of dimensional letters that use a combination of front and back lit can take a sign to another level with a wow-factor. They also enable you to incorporate a variety of colours so there is a distinct difference between the front with a glow and the backlighting that has a halo effect.

What do they accomplish?

1. Create Awareness

This product can help wow both customers and prospects, building awareness of your company or organisation for anyone who passes or drives by. Don’t miss an opportunity to connect with the right visual communication solution.

2. Make Your Business or Organisation Easily Recognisable

Having professionally branded vehicles shows that your brand is professional and pays attention to detail. A beautifully branded vehicle can even work for you during times when it is parked outside your business. Whether you’re doing a partial wrap on a car or branding across many vehicles, this application enables you to turn something you already use into a canvas of messaging, visuals and creativity for anyone who happens to see it. Your branding communicates a message daily, so why not use every part of your business, inside and out to show the community who you are and what you can do for them? Don’t miss out on utilising the return on investment and opportunity that even one company vehicle can provide

Research Before You Select Channel Letters

SIGNWAVE can help you with the research phase of purchasing Channel letters. Permitting and coordination with the local landlord can assist with any requirements for this type of signage. Our sign experts can help you figure out the best way to invest funds so you have the highest-quality sign that will last over the long-term.

We offer a variety of channel letter types that are part of your overall visual communications plan to reach more customers, boost awareness, and truly grow your business. Channel letters are just one of the many exterior sign options that can set your business apart from your competitors and help drive business directly to your door.

Consult with your local SIGNWAVE centre for all your visual communication needs.