How to make a scene with seasonal events and promotions. Don't just add to the noise. Stir up excitement and emotion.
From spring onwards; it is on like Donkey Kong.
Whether you’re in retail or hospitality or HR or marketing, from here on in the floodgates are open to any excuse for a party or a promotion. Around Halloween, Melbourne Cup, Christmas, New Year, and everything else after and in between there will be holiday marketing campaigns galore.
And why not? These events evoke a lot of excitement and emotion and the brands that do it well, do it very well.
You can be one of those brands this year that gets noticed. Go all-in by going big with your displays. It’s not as complicated or as costly as you would think.
Here are some ideas to get you started.
Go big with window displays that feature simple props and spectacular window graphics.
Go big with showstopping building and street signage and installations that draw a crowd and Instagram posts.
Go big with words and symbols. Be provocative. Put a new twist on conventional platitudes, champion a cause, or create chaos with clever copy on the floor, ceiling walls, counters, equipment, promo products (or the horizon!).
Go big with lights. Own the night with light boxes, dramatic LED signs, or mounted lighting fixtures.
Go big with décor. Use beautiful (or funny) feature wall graphics.
Go big with mobile marketing. You can go for more temporary vehicle graphic options – like one-way vision window graphics, partial wraps, or car magnetics - that are easy and cost-effective to change once the promotion is over.