Meet Our Leadership Team

Catherine became CEO of FASTSIGNS International, Inc. in 2009, bringing over 30 years of franchising and management experience.

In 2009, she received the International Franchise Association (IFA) Bonny LeVine Award in recognition of her contributions to the growth of the franchising industry and in 2010, the Dallas Business Journal named her a top Women Industry Leader in the Dallas Metroplex. In 2012, Catherine appeared on the Emmy Award-winning series Undercover Boss to learn new ways to advance the FASTSIGNS® brand. In 2015, she received the International Franchise Association’s first Franchise Action Network “FAN of the Year” award for her advocacy work in the franchising community. In 2016, she was selected as a Soderstrom Society Inductee for her contributions to the printing and graphic communications industry and was also honored with the 2016 Leadership Award from the Women That Soar organization. In 2018, she was honored by the Sales and Marketing Executives International (SMEI) with their Ambassador of Free Enterprise Award.

Catherine has served on the Board of Directors of the IFA since 2008 and is currently in the role of Vice Chair. Additionally, she serves on the Board of Directors of Brain Balance, a franchise company with a non-drug alternative for children with behavioral challenges, and serves on the Board of Directors of the franchisor Big Blue Swim School, one of the nation’s fastest growing swim schools. She is a keynote speaker at many franchise industry events, as well at many sign and visual graphics industry events.

Ron has almost 30 years of experience in growth companies focused on business services, technology and healthcare software. He has been FASTSIGNS International’s Chief Financial Officer (CFO) during two different periods; first from October, 2014 through June, 2017, and again beginning in November, 2018. During the time in between, Ron was the CFO of Pieces Technologies, a venture-backed healthcare software company using artificial intelligence and social determinants of health to improve patient outcomes.

Prior to October, 2014, Ron was the CFO for private equity backed FairPay Solutions, a healthcare technology company focused on payment integrity and cost containment; prior to that, he was the CFO of BPO Management Services and Healthaxis. He has also served as a consulting CFO for VirtualCFO, providing fractional CFO and other financial services for companies such as venture-backed startups, small public companies and corporate spin offs.

Ron is a graduate of Southern Methodist University, began his career as a public accountant with Ernst & Young and is a Certified Public Accountant in the State of Texas.

Mark is a Certified Franchise Executive (CFE) with more than 20 years of experience in all aspects of franchising in both consumer industries (home services, food and retail) and in business-to-business (flooring; signs and graphics). His extensive franchising background includes franchisee relations, operations, training, company store operations, franchise law, intellectual property, financial management, procurement, technology, and sales and marketing.

He joined FASTSIGNS International in 2009, and today leads Franchise Support (including Training, Operations and Supply Chain) and global Franchise Development. Mark’s responsibilities cover overseeing “lead to lights on” support (through Franchise Sales, Real Estate and Development Services teams) and then continue seamlessly into providing ongoing, lifelong franchisee support (through the Training, Operations and Supply Chain teams).

Mark has been a panelist and panel leader for sessions at many International Franchise Association Conventions and at the Franchise Development Leadership Conference, and has spoken at international franchise forums in Middle East, Peru and the United Kingdom.

Since joining the company, the brand has added more than 200 locations domestically and signed international agreements to enter twelve new countries (UAE, Malta, Italy, Greece, Chile, Spain, the Caribbean, and 4 others in the Middle East).

Prior to joining FASTSIGNS, Mark was the Vice-President of Franchise Development for 8 years for multiple franchise-owned brands at CCA Global Partners including ProSource Wholesale Floor Covering.

Shayne is a Certified Franchise Executive (CFE) with over 20 years of executive leadership experience. He has an extensive background in franchising, information technology, business start-ups and acquisitions.

Most recently the Chief Information Officer for Neighborly (previously The Dwyer Group) for 6 years, Shayne was responsible for the company’s global technology strategy and digital footprint. He provided business transformation oversight, improving program performance and managing risk for the Neighborly franchise brands. Shayne was also the president of ZorWare, LLC, a Neighborly company that provides technology solutions and technical support to franchisees.

Before joining Neighborly, Shayne served as Senior Vice-President for a Mark Cuban-owned data center and cloud services company in Dallas, Texas, where he focused on delivering cloud-based technology solutions to consumer and enterprise customers. Shayne also spent over a decade launching and managing a series of startups in technology consulting, e-commerce, commercial printing and manufacturing. After selling these businesses in 2008, he held a Board of Directors seat and served as President of the operating entities until 2011.

He began his career with IBM where he worked in networking, data analytics and business intelligence teams.

Shayne is a native Texan and is actively involved with the International Franchise Association.

Jennifer brings over 20 years of experience in marketing with a demonstrated capacity to solve problems with fresh, insight-driven strategic solutions and scale for growth. Her broad background includes all marketing disciplines and strong cross-functional knowledge of all business fundamentals.  She has a successful track record of transforming brands and driving business results in multiple fast-paced industries with diverse environments.

A confident, goal-oriented leader with the ability to motivate others to achieve results, Jennifer most recently held the role of Chief Marketing Officer for Smoothie King. During her time there, she directed all brand, marketing and R&D strategy to build the brand and drive business results in the fulfillment of its mission to inspire people to live a healthy and active lifestyle for over 1,000 locations.

Before joining Smoothie King, Jennifer held senior leadership positions in a wide variety of franchise and company brands including Gold’s Gym, Dave & Buster’s, Nestle Waters North America and Pizza Hut. Jennifer began her career with The UPS Store where she worked in several roles as the primary driver of new product development and customer services in support of over 2,000 franchisees.

In December 2018, she was named one of Dallas’ Rising Brand Stars by AdWeek. Herskind is a Dallas native and belongs to a family of business entrepreneurs she enjoys assisting in her spare time.